CHAPTER 3Prediction Logic: Analytics for Entrepreneurial Thinking

Tom Davenport and Julian Lange

CREATIVITY AND ACTION, TWO CONCEPTS DETAILED IN THE FIRST two chapters, are more frequently associated with entrepreneurial leadership than are terms like prediction, analytical, and quantitative. As discussed in chapter 2, the popular myth assumes that entrepreneurs have a vision for a new product or service and are determined to carry it out despite any obstacles. The image of an intrepid entrepreneurial leader in a garage seldom includes printouts of regression models or chi square statistics.

Such myths do have some logical underpinnings. Analytical and data-based approaches were often not available to founders of startups. First, startups did ...

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