CHAPTER 9What Is the Context? Fostering Entrepreneurial Leaders’ Social Awareness

Stephen Deets and Lisa DiCarlo

We don’t see things as they are, we see them as we are.

—Anaïs Nin

BY THE END OF CAITLYN’S FIRST EVENING IN THE COUNTRY, THE Ghanaian fishmongers had reduced her to tears. Caitlyn had traveled to Ghana excited about the opportunity to advise Ghanaians on how to improve their businesses. During her first evening of consultations, however, the women in her small group openly mocked her. Whenever she offered a new idea, the women laughed, “What do you think this is— America?”

The next day Caitlyn took a different approach. She asked questions and listened intently. The women slowly opened up and explained the entire process—from how fish ...

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