Chapter 10. Justifying Business Intelligence Solutions and Measuring Success
Everyone wants to hear a success story. The methodology of building a BI justification strategy varies wildly from organization to organization. Potential clients always ask for references from a vendor as a means of justifying and validating their impending investment in a tool or technology. One way to provide this is to create a justification tree for BI.
Justification cannot be based on a loose, moral goal; it must be hard-wired to some sound and defensible metrics. Jeff Gentry was quoted in Enterprise Journal (December 1, 2001) as saying the following:
Justifications for business intelligence projects are as varied as business strategies and vendor product claims. ...
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