CHAPTER 7

Total Integration: Working Across the C-Suite

James S. O’Rourke, IV, James Spangler, and Richard Woods

The roles and responsibilities of today’s chief communication officers (CCOs) are broader and more strategic than ever before, from creating communication strategies that drive business results, to managing key stakeholders within and outside of the organization, to developing and inspiring highly productive teams. Some CCOs have begun developing and overseeing digital engagement systems (DES, see Chapter 8 for more on this) designed to create enhanced stakeholder engagement. But where they really earn their paychecks and add the most value to an organization is in an interpersonal role: their ability to work effectively across the ...

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