Foreword

There is nothing permanent, except change.

—Heraclitus, Greek philosopher

If you are a professional engaged in the field of communication, or a business leader whose aim is to engender the public’s trust and sustain your company’s ability to operate in a world of evolving expectations, then The New Era of the CCO: The Essential Role of Communication in a Volatile World is a must read.

Let’s be clear at the outset that “communication” does not mean “speaking at” various audiences, and “public relations” has nothing to do with spin. The chief communication officer (CCO) of today’s top enterprises leads by establishing a corporate character, the unique and differentiating identity—mission, purpose, values, culture, business model, and ...

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