7

Nonmarket Strategy

Anger and Its Management

Market strategy—into which the decisions about how to compete, where to compete, and how to connect across borders can be subsumed—traditionally starts from the assumption that the rules under which firms compete are given. Business leaders who have a reasonable moral compass—or at least want to stay out of jail—are expected to comply with established laws and regulations. And in a democratic society, the market frameworks under which competition takes place are assumed to derive legitimacy from the electorate’s control over legislation and regulation.

In the real world, the rules of the game are seldom crystal clear. Business is a powerful actor in the political process, and society expects more ...

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