4Select–Don’t Hire

Whatever you are by nature, keep to it;never desert your line of talent. Be what natureintended you for and you will succeed.

SYDNEY SMITH

Displeased customers are more likely than satisfied consumers to take the time to write to corporate leadership. So imagine opening a two-page handwritten letter from a customer who merely wanted to offer gratitude for staff members who deliver subtle but caring service. In such a letter the guest recounts, “One of your employees and I got on an elevator in your building. I pushed the sixth-floor button and he pushed none. Instead of getting off with me on the sixth floor, your employee simply said, ’Have a nice day.’ Upon exiting the elevator, I asked, ’Where are you going? Aren’t you getting ...

Get The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.