10Aspire, Achieve, Teach
Do not go where the path may lead,go instead where there is no pathand leave a trail.
RALPH WALDO EMERSON
In the competitive world of business today, corporate leaders are looking for opportunities to maintain the relevance and sustainability of their established brands. One key strategy for achieving this outcome is to broaden product offerings to meet evolving needs of their customers. Writing in Circulation Management magazine, marketing researcher Kathryn Fry-Ramsdell advises, “Based on customers’ perception and knowledge of your brand, there are certain types of products that they would expect you to sell. These are products that fit well with your brand. Products that . . . are natural extensions of the expertise ...
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