11Sustainability and Stewardship
The great use of life is to spend itfor something that will outlast it.
WILLIAM JAMES
The true test of an organization’s success and the significance of its leadership extend well beyond Wow stories, current economic performance, or even offering products that address the immediate preferences of consumers. Increasingly, businesses are judged for the lasting nature of the footprint they leave on individuals, communities, and other businesses.
Myopic companies focus on short-term profitability instead of ecological sustainability, or they prioritize advertising over efforts to train and grow their people. The Ritz-Carlton Hotel Company was founded on a different set of values. The company’s mission statement, since ...
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