The New Hustle: Don't Work Harder, Just Work Better

bend.

We still expect women to work like they don’t have kids and raise kids like they don’t work.

Amy Westervelt

Sometimes we’re so used to something, we forget to interrogate why we’re going along with it in the first place. A great example of this is the work hours that most workplaces accept as normal.

Emily Ballesteros is a burnout management coach, and in late 2019 she made a TikTok video about why the eight-hour workday no longer makes any sense. In the video she explained that the forty-hour work week was a concept introduced into car factories back in 1926, and while it made sense for manufacturing, it makes no sense for most other industries.

“There are so many industries that are project-based where you don’t need eight hours, and ...