4 Fish Where the Fish Are and Use the Right Bait

In strategy, it is important to see distant things as if they were close and to take a distanced view of close things.

--Miyamoto Musashi

Finding the right place for your marketing focus is much like finding the right place to fish. Knowing where the fish are, what they like to eat, and what attracts them can turn your fishing trip into a meal! Making better business decisions comes from understanding your market and your customers more intimately in both today’s view and tomorrow’s prediction. You have to create something in the marketplace that adds value to the right set of people at the right time. Now that we have gotten the sneak peek into those “water cooler”–only ...

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