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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
book

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

by Sandy Carter
October 2008
Intermediate to advanced content levelIntermediate to advanced
512 pages
14h 27m
English
IBM Press
Content preview from The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

Focus on Forrester

For this particular case study, we talked directly with Charles Rutstein who oversees Forrester’s global operations and works with chairman and CEO George F. Colony to implement the company’s worldwide strategy. Working with the CEO, Rutstein managed the launch of the company’s role-based strategy in the beginning of 2007 and leads Forrester’s client group organizational structure. He continues to supervise the growth of Forrester’s 18 role-based offerings to IT, marketing and strategy, and technology industry professionals. Through his tenure, Rutstein has managed almost all the company’s primary offerings, including research, consulting, events, and peer-to-peer executive programs. He has been a member of Forrester’s ...

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Publisher Resources

ISBN: 9780137010325Purchase book