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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market by Sandy Carter

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Focus on Forrester

For this particular case study, we talked directly with Charles Rutstein who oversees Forrester’s global operations and works with chairman and CEO George F. Colony to implement the company’s worldwide strategy. Working with the CEO, Rutstein managed the launch of the company’s role-based strategy in the beginning of 2007 and leads Forrester’s client group organizational structure. He continues to supervise the growth of Forrester’s 18 role-based offerings to IT, marketing and strategy, and technology industry professionals. Through his tenure, Rutstein has managed almost all the company’s primary offerings, including research, consulting, events, and peer-to-peer executive programs. He has been a member of Forrester’s ...

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