Top Five Best Practices for CSR
To see how IBM’s best practices shine through, we review the top five best-practice areas from Chapter 4 and show how IBM has effectively marketed the effort. As a reminder, those five areas are
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Focus on becoming a role model company.
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Evaluate your partners and suppliers.
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Measurements matter.
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Educate yourself and your company.
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Evaluate your brand.
The following three key leaders address the details of IBM’s marketing efforts: John Soyring, vice president of Industry Solutions and board member on IBM’s Energy and Environment Board; Rich Lechner, vice president of Project Green; and Steve Cole, segment leader for one of the Green Solutions areas in IBM Energy Efficiency Technologies and Services. ...
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