Focus on Serious Gaming in Marketing

To get a feel for the impact that gaming will have on how we market, I encourage you to read John C. Beck and Mitchell Wade’s book, The Kids Are Alright: How the Gamer Industry Is Changing the Workplace, which is about how gamers are impacted by games. The authors discuss some interesting facts about this gaming generation. They are more creative and can solve problems better. Games teach about trial and error and experimenting to learn, and they even teach about the globalness of the world. In fact, the skills needed to succeed in gaming can help young people “to be more sociable, develop strategic thinking, and become better leaders in life,” according to Beck and Mitchell. If you think through ...

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