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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
book

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

by Sandy Carter
October 2008
Intermediate to advanced content levelIntermediate to advanced
512 pages
14h 27m
English
IBM Press
Content preview from The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

Management System and Vision

Objectives are important to business. Having a solid management system that drives your objectives enables you to determine where you are performing well and what changes need to be made. Beyond the management system, it is essential to have clear and precise metrics that can measure progress against objectives. They can serve as a great vehicle to communicate across the team. All of marketing’s metrics should cascade from the overall business objectives.

IBM Software Group’s CMO Buell Duncan takes this approach: “For the IBM software business, it is about delivering on both the revenue and the profit objectives for the company. To deliver those goals, it is absolutely critical that we build a strong opportunity ...

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Publisher Resources

ISBN: 9780137010325Purchase book