In today’s world, technology matters. According to Patrick Quinn, president and CEO of PQ Media, “Marketers are seeking new strategies to connect with customers through engaging means in captive locations, while at the same time providing proof-of-performance metrics. These shifts in the marketplace should be apparent to every marketer but even today, some marketing professionals do not use technology to their advantage.”

Technology is important in today’s world where more than 1.2 billion people use the Internet and more use technology through mobile phones. IBM has identified a set of trends that it believes to be future change agents. For direct application to your business, explore these topics and how they can help your ...

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