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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
book

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

by Sandy Carter
October 2008
Intermediate to advanced content levelIntermediate to advanced
512 pages
14h 27m
English
IBM Press
Content preview from The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

Focus on Five Technology-Enabled Marketing Best Practices

To emphasize the role of technology in marketing, I highlight five best practices from five different companies. I chose these best practices because of the areas they represent:

  1. Incrementally leverage technology that every company has today—a Web site. IBM’s Online Chat takes advantage of one area that most companies have today, a Web presence, and incrementally takes it to the next level in a business-to-business (B2B) setting.

  2. Leverage technology to gain leads through the sales cycle. IBM’s eNurturing achieves this goal by leveraging technology to foster leads through their progression.

  3. Use customer-centric commerce. Customer-centric commerce translates into different ...

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Publisher Resources

ISBN: 9780137010325Purchase book