Finding and Using Creativity in Your Organization
We all know that Picasso, Beethoven, da Vinci, Galileo, Einstein, and Ford were highly creative individuals. Each one created new and novel work that was respected by their communities. But what do we mean when we say they were “creative?”
These individuals produced work that was not mere novelty. They created something novel and valuable. They came from a variety of disciplines including business, science, and art. Many of them worked in collaboration with others, not merely in isolation.
For the purposes of this book, we define creativity as the production of an original and useful idea. Everyone can have these sorts of ideas in their organizations and lives. Coming up with creative ...
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