8Continuous Change
Rooting the Organization into Its Environment
All agree that coping with change is critical now that the Information Revolution is roaring upon us, yet attempts to manage change do not succeed very often. Look at the failed promise of nuclear power “too cheap to meter,” the AT&T PicturePhone, the Great Society, and many other formidable undertakings. If we hope to manage a complex future, it is best to have no illusions. Strategic change is an unusually difficult undertaking. Consider two roughly similar attempts to produce major social change in the USA and the former USSR that took very different, unexpected paths.
The health care system in the United States is suffering from skyrocketing costs, a large uninsured population, ...
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