chapter 10
Develop an e-commerce strategy
We are now going to take a look at how to develop an e-commerce strategy for your brand. We will analyse the various e-commerce platforms and channels as well as the types of payment options available to you. As part of this we will also take a close look at the emergence of the ‘direct to consumer’ or D2C marketplace and the opportunities that it presents to you.
For most businesses today, e-commerce is increasingly becoming the most important avenue for selling their goods and services. It presents companies with a huge opportunity to get in front of more customers, grow their presence and brand and ...
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