chapter 11
The art of social selling
We will next explore both the practical steps you need to take as well as the consumer psychology to consider when carrying out social selling activities using a three-stage process.
In previous chapters we discussed the changing nature of consumer psychology when it comes to the sales process. Today, it will probably come as no surprise that the majority of the buying decision-making process is done without ever making contact with a human. Therefore, brands need to respond to this by finding, engaging and ...
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