11 - Pattern 4: Value Chain Integration

How data defines common ground between customers and suppliers

Monetizing data is not limited to selling data to a third party for hard currency. One different way to monetize data is by sharing it with partners in order to save on expenses. The savings and rewards can be impressive. To reap these benefits, however, companies will need to display trust and a willingness to settle payments through the exchange of data. The predisposition for monetizing data in this way is the recognition that the parties involved are part of the same value chain. As I will show in this chapter, that predisposition does not just include two companies in a direct vendor/customer relationship. Monetizing data through Value ...

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