12 - Pattern 5: Value Net Creation

Why sharing the same customer is a good reason to share data

The Value Chain Integration business model shows how data monetization is not just about selling data. It leverages the trend of the Connected Economy and uses data to bring organizations together around a common concept: the value chain. But even when companies are not in the same value chain, they still can find common ground on which to share data and achieve benefits. This is what the business model pattern ‘Value Net Creation’ is about. The predisposition for monetizing data in this way is the fact that companies are in the same value network. Or, to put simply: They share the same final customer. Exchanging data about this customer or his behavior ...

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