18 - Quality and Privacy

Why the biggest hurdles to Data Driven Strategy are self-evident but not straightforward

Selling data to third parties sounds easier than it is. Companies attempting to merchandise their data run into several problems. Each of these problems may seem trivial and easy to solve, but combined they are the reason why a structured and continuous process for data management is required before any data can be monetized. Although the specific practical issues will differ per organization, most of the problems filter down to two basic problem areas: data quality and privacy. Experts in Enterprise Data Management will likely argue that there are far more issues surrounding data management such as data modeling, normalization, ...

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