2 - The Value of Data

How a minimalistic approach made Google the biggest company in the world

In 1995, the Digital Equipment Corporation (DEC) launched a new website that caused more than a stir in the still-infant Internet community. The website offered a new, powerful search engine for the World Wide Web. That in itself was not particularly striking. The emerging search engine battlefield was firmly dominated by Lycos and Yahoo! (both founded in 1994, the birth year of the web) but constantly under threat by new entrants vying for position in the almost liquid market for Internet dominance. What set this website apart was the lack of content on its homepage; it contained nothing more than a small input field for users to type the subject ...

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