4 - Three Drivers of Change

How three big events paved the way for new business models

The examples of change from the previous chapter are indicators of socio-economic and technological trends that are happening today. Individually, they are not causing a revolution or new business paradigm. None of them is the single driving force behind our hunger for data or the new business opportunities that this hunger brings with it. However, in combination with similar developments, they are driving three major economic events. This chapter describes these three events and how they pave the way for businesses to engage in data-driven strategy.

The first economic event and driver of change is what I call the ‘connected economy’. No technology can trigger ...

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