6 - Data Creates Value in the Network

Why competition between Samsung and Apple is about data

In 1938 Lee Byung-chul founded a trucking company in his hometown of Daegu in what today is South Korea. He named his company Samsung. Today, some 75 years later, Samsung is the world’s largest electronics manufacturer, producing everything from television sets to cameras, microprocessors to laptops. Although Samsung has been a household name in the computer industry and mobile phone business for decades, it wasn’t until 2010 that Samsung became a serious contender in the smartphone and tablet market. Since then the company has dedicated itself to providing the best customer experience available. Samsung is doing this by changing its image from an electronics ...

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