7 - Patterns

Viable business models for sustainable data monetization

Data Driven Strategy is about leveraging data from operational (often primary) processes to create sustainable value, both by leveraging co-creation and by enabling others to co-create with the collected data. There is no ‘golden formula’ for success, and each organization will find its own way to sustainably monetize data. For most organizations, monetizing data will be a new exercise and experience. New in the sense that it is open to many interpretations and ideas as well as to criticism and misgiving. As I mentioned early on in this book, most people in your organization will probably recognize that data has value and that it might be worthwhile to investigate how that ...

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