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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 3rd Edition
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 3rd Edition

by David Meerman Scott
August 2011
Intermediate to advanced content levelIntermediate to advanced
399 pages
10h 11m
English
Wiley
Content preview from The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 3rd Edition

About the Author

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Photo credit: Jay Blakesberg.

David Meerman Scott is a marketing strategist, keynote speaker, and seminar leader. The strategies he has developed have won numerous awards and are responsible for selling more than $1 billion in products and services worldwide.

For most of his career, Scott worked in the online news business. He was vice president of marketing at NewsEdge Corporation and held executive positions in an electronic information division of Knight-Ridder, at the time one of the world's largest newspaper companies. He's also held senior management positions at an e-commerce company, been a clerk on a Wall Street bond-trading desk, worked in sales at an economic consultancy, and acted in Japanese television commercials.

Today he spends his time evangelizing the new rules of marketing and PR by delivering keynote speeches to groups all over the world and teaching full-day masterclasses for companies, nonprofits, and government clients. His keynotes and masterclasses enlighten and inspire audiences through a combination of education, entertainment, and motivation. He has presented at hundreds of conferences and events in more than 20 countries on four continents.

David writes for Huffington Post and is a contributing editor for EContent Magazine. He is a marketer in residence and on the board of advisors of HubSpot, on the board of advisors of Eloqua, board ...

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 4th Edition

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 4th Edition

David Meerman Scott

Publisher Resources

ISBN: 9781118119662Purchase book