August 2011
Intermediate to advanced
399 pages
10h 11m
English
Also by David Meerman Scott
Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (with Brian Halligan)
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs (with Craig Stull and Phil Myers)
Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Eyeball Wars: A Novel of Dot-Com Intrigue