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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 3rd Edition
book

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 3rd Edition

by David Meerman Scott
August 2011
Intermediate to advanced content levelIntermediate to advanced
399 pages
10h 11m
English
Wiley
Content preview from The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 3rd Edition

Index

Abbott, Greg

About pages (on blogs)

Accenture

Advertising:

by automakers

at Century 21 Real Estate LLC

at GoldenPalace.com

old rules of

print

product-centric

search engine

on television

via email

on websites

Advertising agencies

Agilent

AIIM

Air New Zealand

Alacra

AlacraBlog

AlacraWiki

Albrecht, Alex

Alexa

Allison-Shane, Heidi M.

Alternative Routes, The

Amazon.com

Amdocs

Anderson, Chris

An Engineering Mind (video blog)

Apollo 12/Playboy Playmate auction

Apple

Apps (applications)

“The Art of the Sale” video

Association of Tennis Professionals (ATP)

Athletes, Web sites of

ATP Live Scoring App

Attachments, email

Attention, generating

Attention Interactive

Attivio

Audacity (software)

Audiences:

for blogging

niche

for online media rooms

for press releases

on social networking sites

Audio

Australia:

blogging in

Brisbane floods

Authenticity

Automakers, advertising by

Auto Repair-Trouble Shooting

Away messages

B&H Photo-Video

B2B companies. See Business-to-business (B2B) companies

B2C (business to consumer) companies

Background information, in online media rooms

Badges

Baked Relief

Banerjee, Pushan

Barak, Jeff

Barger, Chris

Batterson, Mark

Beating Gout (Victor Konshin)

Beating Gout (website)

Belisle, Lani

Bell, Steve

Bellaposa Collections

Bell Helicopter

Belniak, Allen

Benchmarks

Best Job in the World, The (contest)

Bias

Biden, Joe

BitDefender

Bivings, Group, The

Bligh, Anna

Blogger days

Bloggers:

blogger days

influence of

journalists vs

in online media rooms

pitching to

reaching ...

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 4th Edition

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 4th Edition

David Meerman Scott

Publisher Resources

ISBN: 9781118119662Purchase book