O'Reilly logo

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

About the Author

img

Photo by Bruce Rogovin, rogovin.com

David Meerman Scott is an internationally acclaimed marketing and sales strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. David's advice and insights help people, products, and organizations stand out, get noticed, and capture hearts and minds. He is author or co-author of 10 books—three are international bestsellers. The New Rules of Marketing & PR, now in its fourth edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. David is also the author of Real-Time Marketing & PR (a Wall Street Journal bestseller), Newsjacking, and World Wide Rave. He is a co-author of Marketing the Moon and Marketing Lessons from The Grateful Dead.

A graduate of Kenyon College, David has lived in New York, Tokyo, Boston, and Hong Kong. He is a marketer in residence and on the board of advisors of HubSpot, and on the board of advisors of ExpertFile, GrabCAD, VisibleGains, GutCheck, and Newstex. He also advises nonprofits and is on the advisory board of the Grateful Dead Archive at the University of California at Santa Cruz, and a member of the digital media advisory board of HeadCount.

Check out his blog at www.WebInkNow.com ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required