20Newsjacking Your Way into the Media
In a January 8, 2020, statement on their @sussexroyal Instagram feed, Prince Harry and Meghan Markle announced,
After many months of reflection and internal discussions, we have chosen to make a transition this year in starting to carve out a progressive new role within this institution. We intend to step back as “senior” members of the Royal Family and work to become financially independent, while continuing to fully support Her Majesty The Queen.
The message went on to highlight some details and closed as follows:
We look forward to sharing the full details of this exciting next step in due course, as we continue to collaborate with Her Majesty The Queen, The Prince of Wales, The Duke of Cambridge and all relevant parties. Until then, please accept our deepest thanks for your continued support. —The Duke and Duchess of Sussex
This was huge news around the world. Thousands of media outlets reported the story in real time.
The very next day, London's Madame Tussauds museum announced that it had removed the wax‐based likenesses of the Duke and Duchess of Sussex from its Royal Family exhibit. “Alongside the rest of the world we are reacting to the surprising news that the Duke and Duchess of Sussex will be stepping back as senior Royals,” Steve Davies, general manager at Madame Tussauds in London, said in a statement. “From today, Meghan and Harry's figures will no longer appear in our Royal Family set. As two of our most popular and ...
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