Notes and Resources


Chapter 1

1 C. Brogan and J. Smith, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Hoboken, NJ: John Wiley & Sons, 2009).

2 C. Shirky, “Keynote address on social software at the O’Reilly Emerging Technology Conference, Santa Clara, CA, April 24, 2003, retrieved June 17, 2010 at

3 S. Boyd, Interview with authors, 2009.

4 For more on social learning theory, see B. Elkjaer, “Social Learning Theory: Learning as Participation in Social Processes,” in The Black-well Handbook for Organizational Learning and Knowledge Management, ed. M. Easterby-Smith and M. A. Lyles (Malden, MA: Wiley-Blackwell, 2003).

5 A. Bandura, Social Learning Theory ...

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