Notes and Resources


Chapter 1

1 C. Brogan and J. Smith, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Hoboken, NJ: John Wiley & Sons, 2009).

2 C. Shirky, “Keynote address on social software at the O’Reilly Emerging Technology Conference, Santa Clara, CA, April 24, 2003, retrieved June 17, 2010 at

3 S. Boyd, Interview with authors, 2009.

4 For more on social learning theory, see B. Elkjaer, “Social Learning Theory: Learning as Participation in Social Processes,” in The Black-well Handbook for Organizational Learning and Knowledge Management, ed. M. Easterby-Smith and M. A. Lyles (Malden, MA: Wiley-Blackwell, 2003).

5 A. Bandura, Social Learning Theory ...

Get The New Social Learning: A Guide to Transforming Organizations Through Social Media now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.