Appendix: Governance

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Organizations considering deploying social software for communication and learning are often concerned with how to govern its use. Should they be heavy-handed in their policies or trust people to use common sense? The most effective policies we’ve seen fall somewhere in between: comprehensive and educational, using the guidelines to coach employees through how they are expected to behave online and treating people as trustworthy.

Chris Boudreaux, an executive at Converseon, created SocialMediaGovernance .com, a site full of tools and resources to help managers and leaders with social applications. The policies page on this ...

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