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image Herb Kelleher of Southwest Airlines

Narda Quigley

Herb Kelleher, chairman, president, and CEO of Southwest Airlines, personifies many qualities of SuperLeadership. Kelleher, through his unique blend of wit, energy, and vision, has led Southwest from a humble preflight beginning in 1968 to an established, well-respected company with a unique culture and reputation. But the airline has enjoyed far more than personality and charm. Southwest has had astounding financial success over the last three decades, due in large part to Kelleher’s leadership in creating an empowering corporate culture.

 In 2000, Southwest was named in Fortune magazine ...

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