“Technology giveth and technology taketh away. No business model, art form, or practice has an inherent right to exist: it has to fit in with the social, technological, and market realities of its day.”
—Paul Miller, Web evangelist
This chapter discusses the ten social, technological, political, and economic forces that will shape the Digital Swarm over the next decade. These key drivers are shown in Figure 2.1.
This chapter examines each of these drivers in more detail, starting with the largest potential disruptors. Key questions are posed for how they may shape the Digital ...