Praise for The New World of Wireless
“Most techniques for modeling the future are backward-looking. They utilize past data in attempts to see what’s up ahead. Although such an approach remains useful, The New World of Wireless is about a different approach to modeling the future. Scott Snyder introduces the reader to the forward-looking technique of scenario planning and applies it to the rapidly changing world of technology. Scenario planning is not about predicting the future, but rather identifying the forces and constraints around which multiple future worlds may flow. Snyder is an excellent thinker, and shows in reasonable terms how the strategist can create extremely long-term plans while remaining grounded in reality. This book is less ...
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