CHAPTER 7 What's the big idea: stimulating their creative enterprise


Youth is no barrier to entrepreneurial activity. Cassidy Goldstein was 11 years old when she invented the Crayon Holder.1 It is sometimes the very simple things that can lead to productive results. When her crayon pieces broke or were too small to hold onto, she found a plastic tube used for keeping roses fresh. She slipped a crayon piece into the tube — and unwittingly invented her crayon holder. She filed a patent, and eventually received royalties from the sale of the product.

When people hear stories like this, they often make comments like, ‘It's so obvious. Why didn't I think of that before?' or ‘How did she work that out at her age?' People have always said that about new inventors, and they always will. They have even said it of the founders of some of the biggest corporations in history. Back in 2004, Mark Zuckerberg co-founded Facebook at the age of 19; Bill Gates created ...

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