Chapter 7. Breaking the Chains
The Portal Revolution
The final element in the script is execution, how things happen on the global stage. That involves buying and paying and, most important, delivery. Here, too, revolution is in the air.
Three functions have become exceptionally important. To place an order on an e-commerce site, we need to be able to first find the best site to buy from, the one that is offering (all things considered) the best deal. Then we have to pay the bill. Finally, the supplier has to ensure delivery of the item we've purchased.
The first need is catered to by the notion of the portal site. The competitive battle over the last few years has been fought to secure pole position on the desktop screen. Companies such as AOL, ...
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