Book description
So you have a great concept and all the fancy digital tools you could possibly require¿what¿s stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help.
In The Non-Designer¿s Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you¿ll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap¿which is just what audiences have come to expect from this best-selling author.
Table of contents
- Copyright
- Is this book for you?
- Mini-glossary
-
1. Design Principles
- 1. The Joshua tree epiphany
- 2. Proximity
- 3. Alignment
- 4. Repetition
- 5. Contrast
- 6. Review
-
7. Extra tips & tricks
- Creating a package
- Business cards
- Don’t do this!
- Try this . . .
- Letterhead and envelopes
- Don’t do this!
- Try this . . .
- Flyers
- Don’t do this!
- Try this . . .
- Newsletters
- Don’t do this!
- Try this . . .
- Brochures
- Don’t do this!
- Try this . . .
- Postcards
- Don’t do this!
- Try this . . .
- Newspaper ads
- Don’t do this!
- Try this . . .
- Web sites
- Don’t do this!
- Try this . . .
-
2. Designing with Type
- 8. Type (& Life)
- 9. Categories of type
-
10. Type contrasts
- Size: In which category of type does this face belong?
- Weight: In which category of type does this face belong?
- Structure: In which category of type does this face belong?
- Form: In which category of type does this face belong?
- Direction: In which category of type does this face belong?
- Color: In which category of type does this face belong?
- Combine the contrasts
- Summary
- 3. Extras
- About this book
- About this author
- Some of the other books I’ve written
Product information
- Title: The Non-Designer’s Design Book, Second Edition: Design and Typographic Principles for the Visual Novice
- Author(s):
- Release date: August 2003
- Publisher(s): Peachpit Press
- ISBN: 9780321193858
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