Chapter 9Fundraising

The area of fundraising offers perhaps the most significant difference between nonprofits and NGOs and commercial organizations and some of the biggest risks for organizations. It’s been said that seeking funds, cultivating new donors, holding benefits and events, writing grant proposals, entering competitions, securing goods to raffle off or auction, soliciting donations through direct mail, on-line and through other portals and crafting personalized thank yous, among other fundraising and development activities consumes up to 80% of a nonprofit executive’s time.

Some nonprofit organizations are fortunate to have dedicated sources of private funding. They can budget and use a portion of these assets to underwrite all or ...

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