Want to stay competitive? Keep evolving.
Solid profits, a strong brand, steady customers — all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?
The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business — marketing, customer service, finances, products, people — then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit.
Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to:
When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving . . . and pulling ahead of the pack.