Book description
Want to stay competitive? Keep evolving.
Solid profits, a strong brand, steady customers — all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?
The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business — marketing, customer service, finances, products, people — then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit.
Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to:
- Put energy into profitable areas and trim dead weight
- Raise prices by selling value instead of things
- Access new markets by adapting products or services
- Hire the right team players
- Turn customers into brand ambassadors
- Find your own niche and avoid imitating
- And more
When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving . . . and pulling ahead of the pack.
Table of contents
- Cover
- Title
- Dedication
- Contents
- Foreword
- Introduction: The End of Business as Usual
- 1 Achieving the One-Percent Edge
- 2 The Leadership Edge
- 3 The Customer Edge
- 4 The Product Edge
- 5 The People Edge
- 6 The Marketing Edge
- 7 The Process Edge
- 8 The Financial Edge
- Conclusion: A Company with the One-Percent Edge
- Notes
- Index
- About the Authors
- Free sample from Shift Ahead by Adamson and Steckel
- About AMACOM Books
- Copyright
Product information
- Title: The One-Percent Edge
- Author(s):
- Release date: February 2018
- Publisher(s): AMACOM
- ISBN: 9780814438817
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