CHAPTER 4
The Product Edge
“The man who comes up with a means of doing or producing almost anything better, faster or more economically has his future and his fortune at his fingertips.”
—J. PAUL GETTY
As you examine your product/service offerings with a critical eye, you must consider if there is dead weight among the mix that needs to be cut. As I noted when I explained how the One-Percent Edge process works, there can’t be any sacred cows. It’s a mistake to get married to a particular product or service.
What is the pain in the market?
Are ...
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