CHAPTER 7
The Process Edge
“Every problem in business is the result of a systems dysfunction.”
—BRIAN RAZZAQUE
So far I have written about leadership, products, people, marketing, and customer service. Each of these is integral for the success and sustainability of your business. However, you can’t work on these elements without also striving for excellence and adaptability in your business operations. Each aspect of your business is interdependent on the other; a failure to be agile and innovative in one area will derail your overall success.
Technology is a big part of your business process, but process is bigger than your IT. Think of it like ...
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