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The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business by Mark Satterfield

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Appendix B

A SHORT PRIMER ON SEARCH ENGINE OPTIMIZATION

WITHIN THE MAIN PORTION of this book, I talked about paid search advertising. When you’re getting started, the quickest way to get traffic to your website is by advertising on one of the search engines. As your business matures, you may want to begin to focus on having your site appear high in the natural search listings. Let’s take a minute and explain how you accomplish that.

As you may recall, when you do a search on Google, two different types of results appear. Typically, the results at the very top of the page and down the right-hand side are the ads. Those that appear in the middle are the natural search results. Search engine optimization (SEO) is a set of techniques you can use ...

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