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The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business by Mark Satterfield

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Chapter One

DAY ONE:Choose Your Niche Market

MANY BUSINESSES resist niche marketing. The most common reason is that they’re afraid that by focusing on a niche they’ll miss out on opportunities outside of that particular area. However, the reality is that by focusing your marketing on a niche you will stand out from your competition and eliminate many of the potential objections people have about doing business with you.

Here’s an example of a clever approach to niche marketing: In 2009, Matt Sonnhalter switched the focus of his Berea, Ohio, advertising and marketing agency from business-to-business (B2B) industrial manufacturing accounts to working only with companies that sell products to professional tradesmen. In other words, his clients sell ...

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