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The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business by Mark Satterfield

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Chapter Four

DAY FOUR:Develop a Series of Drip-Marketing Messages

WHILE CREATING YOUR FREE OFFER that motivates prospects to “raise their hands” and express their initial interest is important, keep in mind that it’s just the first step. Now it’s time to develop your drip-marketing messages that will convert these prospects into paying clients.

These ongoing messages will build trust and credibility and play a significant role in getting you more new clients.

Today you’re going to write seven emails that will go out to your prospects during the first eleven days after they sign up for your giveaway. The reason we send a large number of messages over a short period of time is twofold: First, we want to cement the name of your company and the services ...

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