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The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business by Mark Satterfield

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Chapter Five

DAY FIVE:Get Traffic to Your Website

NOW THAT YOU HAVE the free offer, website, and autoresponder sequence completed, your next goal is to drive targeted traffic to your site to download your report. Today is about advertising.

One of the fastest ways to attract new qualified prospects is by using “pay-per-click” (PPC) advertising. Pay-per-click means exactly what it sounds like. The advertiser pays only when someone clicks on their ad. It is probably the best way to get immediate traffic.

When PPC first came out, it was revolutionary. With traditional advertising, you pay for the total number of people who are exposed to your ad, whether they are interested in it or not. If someone sees your ad for a deluxe refrigerator on TV or ...

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