THE GOAL OF SOCIAL MEDIA, like most marketing, is to get more people to know, like, and trust you.
My personal philosophy is that just posting on the various social media sites for the sake of posting is a complete waste of time. Yes, you may have heard of someone who said, “I tweeted and as a result got Anheuser-Busch as a client.” Though that may be true, out of the one billion tweets that are sent each week—what, realistically, are the odds of that happening?
I have a rule I always follow: Never focus your marketing efforts on low-probability events.
That’s why my strategy has always been to use social media as a lead-generation tool to drive people to my blog posts. As a result of ...